A baby’s ability to
realize, as an adult, his/her maximum potential for
intelligence, creativity and social competence is impacted
powerfully by the experiences that he or she has, both
pre-natally and in the early childhood years. As members of a
school and local community, we will all benefit from efforts
to support the growth of children into competent citizens.
People need to realize why it is critical to support early
care and education. They need to know specifically how they
can help. Think Big. Start Small. is a public outreach
campaign designed by many state agencies, education programs,
childcare organizations and other partners. Its purpose is to
increase awareness of the importance of high quality early
care and education and provide direction for those that want
to help. A variety of materials including flyers, brochures,
radio spots and billboards have been developed. The materials
reinforce four basic messages:
- Learning begins at
birth.
- 70% of young children
are in early care and education outside their home.
- Caregivers trained in
early education are critical to building young minds.
- The opportunities we
provide to children today shape who they will become
tomorrow.
